凡事发生的皆利于我，无条件的自信

全体事业合伙人、经销商、我的兄弟姐妹：

所有机遇与挑战都在锻造我们无坚不摧的信念。三十年苦心经营、铁血丹心，东方雨虹依靠的是咬定青山不放松的韧劲，是众人拾柴火焰高的团结，更是敢教日月换新天的魄力！

今天，我们跨越千山万水汇聚于此，为的是共同擘画属于东方雨虹民建的战略蓝图。

当整个行业还在价格战的泥潭里打转，我们的先锋部队已经抡起开山斧——苏更华依托品类渗透战术精耕开拓，2024年以数千万战绩锻造出红海市场增长极；钱建岗作为2025年新晋加入东方雨虹民建的生力军，以破局思维创新营销模式，驱动区域市场破壁攻坚战。这不是简单的数字增长，而是东方雨虹民建合伙人用实实在在的发展向全行业宣告——没有打不破的市场天花板，只有不敢亮剑的怯懦者！

从夫妻店模式向公司化运营的转变，是我们势在必行的关键蜕变。然而，这并非全部，我们还需将目光紧紧聚焦于服务链全周期的价值重塑之上，以此构筑起难以复制的竞争壁垒。

发展自媒体不仅是营销的锦上添花，而是关乎行业未来发展的生死争夺。苟伟耘通过积极学习抖音等新媒体运营技巧，搭建矩阵赋能渠道力量，实现24年千万业绩突破；李海玲努力转型全面发展新媒体，以抖音为突破点，实现超百万逆周期增长——这些数字已经敲响战鼓！今天不占领自媒体阵地，就是在亲手让出市场份额和未来发展的上升空间。

当他人还在比拼低价话术内卷，我们已用专业内容编织出不可替代的信任网络——每一帧画面都在向行业、市场、用户宣告东方雨虹就是质量的代名词。战友们，我们要让“只有一个东方雨虹”成为行业、用户的普遍共识和认知。

在日益激烈的行业竞争背景下，服务体系迭代升级已成为破局关键。何济洋以“安心服务”为战略支点，打通渠道运维双闭环，在24年实现千万业绩突破；盛兵兵以到家服务及多品类经营为驱动，冲破24年全年销售额千万关隘。这些标杆案例背后，揭示着产业跃迁的底层逻辑：当市场价格竞争愈发胶着，我们已构筑起工程交付的价值护城河。从单点交付到生态赋能，每一次服务触点都是产业价值链的重构节点。

在既有建筑存量市场的时代下，行业规则正由我们重塑。东方雨虹将以“一超多强”为支撑，与所有合伙人发展发财、共创共赢。每一位合伙人务必紧跟节奏、校准步伐、绝不掉队。

在“共创、共享、共赢”的理念推动下，成百上千的东方雨虹同事、员工通过“文化同源、战略同频、利益同体”的生态架构蜕变为掌舵市场的合伙人：白祥凯自2020年转型合伙人后，带领团队以县域市场精耕重构增长逻辑，实现2024年数百万业绩增长；王东雨自2018年转型为合伙人后，以多品类经营打破单一业务边界，精准切入下沉市场需求空白，取得2024年全年销售额超千万的爆发式突破；段利军从2013年入职到2014年转型成为东方雨虹民建合伙人，十年间完成从职业经理人到市场业务强手的蜕变，2024年以千万业绩验证“厂商一心、协同发力”的裂变效应；赵志强作为2019届校招管培生，用四年时间实现从校园到市场的无缝衔接，2024年突破千万销售额大关，展现新生代合伙人的强大爆发力；陈春华自2020年转型成为合伙人至今，通过精准把握下沉市场需求，在2024年实现数百万业绩突破，开辟出属于县乡镇村市场的增长航道。

齐众心、汇众力、聚众智，东方雨虹正以广大合伙人的共生之力重塑行业未来图景。

企业的终极使命，在于超越生命周期桎梏，成为定义行业文明的价值标杆。东方雨虹民建集团正以破局者的战略远见，重构产业链生态的价值坐标。当行业沉溺于零和博弈的存量厮杀，我们已将永续发展、价值共生渗透至每段合作关系与每次专业服务之中，并以两条轴线纵深推进：横向打破短期思维桎梏，构建厂商命运共同体；纵向突破传统行业边界，开辟产业升维新战场。

传承，是商业图腾得以永续的根基。颜仁汇以新生代主力军之姿锚定县域战略要塞，发起百万攻坚战役重构区域增长图谱；杨鑫以多品类经营为突破口，实现24年销售额数百万跨越式增长；王婧以多品类经营与抖音自媒体为轴，通过构建多重增长曲线实现2024年千万业绩突破；海归虹二代张昊翀以全球视野重释本土战场，用超千万战绩证明——商业精神的传承从不是机械复制，而是将“坚韧图成，永创新高”的基因编码写进新时代的算法。这些虹二代们，正以代际接力的姿态，在传统与创新的对撞中，将民建旗帜升格为产业文明的薪火。未来，赋能虹二代将逐步成为东方雨虹工作的焦点和重点。

在商业文明的边疆，总有人以孤勇开道：张振兵以公司化运营为支撑，精准切入墙辅新赛道，以24年百万业绩增长撕开品类蓝海；王佳以父辈的创业热血为火种，借公司化经营与多品类开拓重构竞争壁垒，2024年以超千万业绩重塑区域价值坐标；褚宝华将卷材维修打磨成破局利器，自2020年成为合伙人以来，以五年超20倍的业绩裂变，验证品类突破的核爆效应；殷芳霞“死磕”涂料赛道，用专业服务构筑发展护城河，2024年实现千万级突破，以实力演绎垂直领域的深度掘金法则；王浩以到家服务闭环重构城市修缮场景生态，蝉联雨虹到家12个月服务典范冠军，实现破千万业绩新高；侯业堃通过防水基材、砂浆系统、美缝、墙辅、五金管道等全品类经营，实现全年百万业绩跃迁。这些拓荒者证明：真正的增长从来不是循规蹈矩的积累，而是敢于在无人区竖起战旗的魄力——当别人还在红海厮杀，民建合伙人们已在新大陆建立规则的权杖。

孤举者难起，众行者易趋。东方雨虹三十年深耕沉淀经验表明：商业信心的深度决定战略纵深的广度，契约精神的纯度丈量价值创造的高度。依托“厂商价值共同体”的生态型商业共同体架构，东方雨虹将通过全链条价值交付体系塑造产业信任链，以多品类协同矩阵打破市场边界，用数字化服务网络穿透城乡市场壁垒。当战略定力与渠道向心力形成共振，必将释放出改写行业格局的磅礴势能。

在急功近利的商业洪流中，东方雨虹的合伙人以年为单位丈量价值尺度、践行长期主义。谢齐和以十余年深厚积淀，将多品类协同效应与敏捷落地能力相结合，打破增长桎梏，以24年超千万战绩印证东方雨虹民建合伙人价值；朱青松在与东方雨虹民建合作的十余年历程中，不断进取突破，24年实现超千万的突出业绩；蒋道清以坚定信心与多品类经营为支撑，取得24年超千万战绩；陈全中十年如一日扎根战场，用千万突破诠释何谓“厂商一心，其利断金”；吴松辉以十年光阴浇筑事业根基，从初入商海的探索者蜕变为2024年破千万战绩的行业标杆；候保顺坚持以县乡镇为根据地，坚持多品类经营，实现24年超百万的业绩突破。他们不只是创业者，更是以时间刻度丈量雨虹价值的攀登者——在行业潮起潮落间，用坚守证明：真正的商业火种，必在时间淬炼中升华为穿透周期的永恒之光。

商业文明的最高境界，是构建超越利益捆绑的命运契约。东方雨虹与合伙人缔结的是价值观共振的生态盟约：厂商一体，穷尽一切可能，以“极致利他”重构产业伦理——让客户因品质托付信任，让工程因专业树立口碑，让工人因尊严点燃热忱。这要求我们以战备状态践行“五个尽可能”：尽可能以技术革新提升性价比极致、尽可能锻造无可挑剔的服务、尽可能让消费者省心、安心、放心、尽可能以让利思维成就每一次合作、尽可能以AI赋能打破效率边界。这不是商业策略，而是对“永续共生”最锋利的定义。

志之所向，无远弗届，穷山距海，不能限也。站在三十周年的新起点上，东方雨虹正以全球化视野重新定位、重构蓝图——致力于“跻身世界500强、打造传承五百年的卓越企业”的双重战略目标。同时，在未来十年内，我们决心实现每位中国公民年均消费100元东方雨虹民建产品的市场渗透目标。这不仅是全体东方雨虹民建人的共同愿景，更是我们义不容辞的责任、使命与担当。

直面未来，让我们以勠力同心的磅礴之势，书写中国建材行业乃至世界建材行业历史上的璀璨篇章，将“永续共生”的理念熔铸成星辰不灭的烙印——这印记要深镌至沧海化尘，纵使青苔蔽石仍锋芒凛冽！

Everything That Happens Benefits Me, Unconditional Confidence

Speech by Li Weiguo, Chairman of Oriental Yuhong, at the 2025 Oriental Yuhong Civil Construction Group Partners Conference and New Product & Service Brand Launch

To All Business Partners, Distributors, and My Comrades:

All opportunities and challenges are forging our unbreakable conviction. Through thirty years of relentless dedication and unwavering loyalty, Oriental Yuhong has relied on the tenacity of "clinging unyieldingly to the mountain," the unity of "many hands making light work," and the audacity of "daring to reshape the sun and moon!"

Today, we gather here from afar to jointly chart the strategic blueprint for Oriental Yuhong Civil Construction.

I. Commitment to Mission: Doing the Difficult but Right Thing

The tide of industrial transformation is surging forth. Standing atop the watchtower of Oriental Yuhong’s 30-year journey, we must be clearer than ever: A profitable enterprise is no celebratory feast with gongs and drums—it is a blood-and-sweat battle waged against the toughest challenges!

1. Breakthrough Battle: Lighting Torches in the Darkest Hour

While the entire industry remains mired in price wars, our vanguard has already raised the pioneering axe - Su Genghua has cultivated new territories through category penetration strategies, forging a growth pole in the red ocean market with tens of millions achievements in 2024. Meanwhile, Qian Jiangang, as a fresh force joining Oriental Yuhong's Civil Construction Division in 2025, has innovated marketing models with disruptive thinking, driving regional market breakthrough campaigns. This transcends mere numerical growth - it is Oriental Yuhong's Civil Construction partners declaring to the entire industry through tangible development: There are no impregnable market ceilings, only timid warriors unwilling to draw their swords!

2. Channel Battle: Sowing Hope in the Soil

Industry transformation is reshaping market fundamentals, with county-township-village ecosystems emerging as decisive launchpads for tomorrow's dominance! For Oriental Yuhong, capturing authentic strategic advantage in grassroots markets becomes mission-critical in 2024, as visionary partners are already claiming territory: Huang Yijie redefined rural market valuation benchmarks through 2024’s millions sales surge; Li Meirong outperformed Dawn Initiative targets via precision execution of "product matrix + channel tactics"; Zhao Shuyi engineered service value polarities in county-level markets, achieving year-round million-yuan performance that shattered regional growth thresholds. These pioneers are proving subjective territory conquests develop objective strategic strongholds, laying foundations for Oriental Yuhong’s rural market hegemony through operational thresholds breakthrough.

When rural capillaries are transformed into golden waterways, when fragmented outlets converge into strategic networks - comrades, this county-township battleground holds the potential to recreate growth miracles for at least two more decades!

II. Transcending Cycles: Redefining Industrial Survival Rules

The transition from family-store models to corporate operations is an imperative and transformational leap for our enterprise. However, this is only the beginning. We must tightly focus on reshaping value across the entire service chain lifecycle, thereby constructing irreplicable competitive barriers.

1. Self-Media Revolution: Rebuilding Professional Trust in the Information Deluge

Self-media development has transcended supplementary marketing status to become an existential battleground for industry evolution. Exemplifying this imperative, Gou Weiyun achieved eight-figure breakthroughs in 2024 through systematic mastery of Douyin's operational mechanics and multidimensional channel empowerment frameworks. Li Hailing engineered seven-figure counter-cyclical growth via full-spectrum digital transformation with TikTok-centric strategies. These performance markers serve as clarion calls: contemporary enterprises failing to conquer self-media strongholds are effectively surrendering market elevation space to competitors. The new paradigm dictates that digital content mastery constitutes non-negotiable currency for future-proof growth trajectories.

While competitors remain entangled in cutthroat price wars, we've woven an irreplaceable trust network through professional content - every frame proclaims to the industry, market, and users that Oriental Yuhong is synonymous with quality. Comrades, we must forge "There's Only One Oriental Yuhong" into an ironclad consensus across the industry and among consumers!

2. Service Core Fission: Redefining Value through Extreme Experience

Amid intensifying industry competition, the evolution of service systems has emerged as the critical breakthrough strategy. He Jiyang leveraged "Reassuring Service" as a strategic pivot, integrating dual closed-loop channel operations to achieve millions performance leap in 2024. Sheng Bingbing, propelled by home services and diversified operations, broke through the millions full-year sales milestone in 2024. These benchmark cases unveil the industrial leapfrog logic: While competitors drown in price wars, we have fortified a value moat in project delivery. From transactional execution to ecosystem empowerment, every service touchpoint now serves as a node for reconstructing the industrial value chain.

In this era of existing building stock markets, the industry landscape is being reshaped through our initiatives. Oriental Yuhong will anchor its strategy on "one superpower platform with multi-domain strengths", collaborating with all partners to achieve prosperity and create mutual success. Every partner must synchronize strategies, recalibrate operations, and maintain absolute alignment. No one gets left behind in this transformative march.

3. Partners Evolution Theory: From Interest Community to Symbiotic Destiny

Guided by the "co-creation, shared benefits, mutual success" philosophy, hundreds of Oriental Yuhong employees have evolved into market-leading partners through an ecosystem aligning cultural roots, strategic synchronization, and shared interests: Bai Xiangkai revolutionized growth models through intensive county-level market cultivation since his 2020 partnership transition, achieving multi-million performance growth in 2024; Wang Dongyu broke single-category limitations post-2018 partnership conversion, strategically filling market voids in lower-tier markets to secure explosive eight-figure sales breakthroughs; Duan Lijun completed a decade-long metamorphosis from corporate executive to market leader since 2013, his 2024 eight-figure performance validating synergistic "manufacturer-partner alignment"; Zhao Zhiqiang, a 2019 campus management trainee, seamlessly bridged academia and commerce within four years, surpassing eight-figure sales thresholds in 2024 as Gen-Z partnership powerhouse; Chen Chunhua, transitioning to partnership since 2020, captured grassroots market demands to chart new growth channels through her 2024 multi-million breakthroughs. These case studies demonstrate how institutional empowerment transforms talent potential into tangible market force, forging an irreversible tide of partnership evolution across China's vast county-township ecosystems.

Unite Hearts, Converge Strengths, Gather Wisdom. Oriental Yuhong is harnessing the symbiotic power of partners to redefine the industry's future landscape.

III. Pledge by Lifeblood: Forging Immortal Commercial Totems

The ultimate mission of an enterprise lies in transcending the constraints of life cycles to become a value benchmark that defines industrial civilization. With the strategic foresight of an industry disrupter, Oriental Yuhong Civil Construction Group is redefining the value coordinates of industrial chain ecosystems. While the industry remains mired in zero-sum battles over existing market shares, we have embedded sustainable development and symbiotic value creation into every partnership and service interaction. Our advancement unfolds along dual axes: horizontally, we shatter short-term thinking to forge a manufacturer-partner destiny community; vertically, we breach traditional industry boundaries to pioneer new frontiers of industrial evolution.

1. Yuhong Next-Gen Inheritance: Tempering Innovation with Zeal, Forging Legacies through Flame

Heritage constitutes the DNA of enduring business legacies. Yan Renhui, positioning as next-gen leadership vanguard, anchored strategic county strongholds through million-yuan breakthrough campaigns recalibrating regional growth models; Yang Xin engineered multi-million categorical leaps in 2024 sales; Wang Jing architected eight-figure 2024 milestones via TikTok-powered multi-category growth architectures; overseas-educated successor Zhang Haochong reinterpreted domestic warfare through global lens—his eight-figure conquests evidence business legacy transcends replication, embedding the genetic code of "relentless excellence and perpetual breakthrough" into modern business algorithms. These Yuhong Next-Gen torchbearers are igniting industrial civilization’s evolutionary torch through intergenerational relay, transforming civil construction standards via tradition-innovation alchemy. Accordingly, institutional empowerment of these successors is being elevated as Oriental Yuhong’s strategic fulcrum, ensuring dominant genes transfer through organizational metabolism while injecting digital-native vitality into market conquest engines.

2. Category Pioneers: Charting New Frontiers with Lone Courage

At the frontiers of commercial civilization, pioneers blaze trails with unyielding courage: Zhang Zhenbing carved blue-ocean territory in wall accessories through corporatized operations, achieving 2024's million-yuan breakthrough; Wang Jia reignited ancestral entrepreneurial fire, reconstructing competitive moats via systematized management and categorical expansion to reset regional benchmarks with eight-figure sales; Chu Baohua weaponized roll material maintenance as disruptive force, amplifying performance twentyfold since 2020 to manifest nuclear-level category breakthroughs; Yin Fangxia monopolized coatings through deep vertical expertise, constructing service-driven barriers for 2024's eight-figure leap; Wang Hao redefined urban rehabilitation via end-to-end home service ecosystems, crowned Yuhong Home Services champion for twelve consecutive months while hitting new eight-figure highs; Hou Yekun achieved categorical transcendence through waterproofing substrates, mortar systems, grout, wall accessories, and piping systems. These pathfinders prove authentic growth stems not from incremental gains, but from planting victory standards in uncharted arenas — while rivals drown in red-ocean combat, civil construction partners are already legislating new market codes on virgin soil. Their journeys crystallize market truth: In the business wilderness, 21st-century leadership belongs to those wielding dual sabers of relentless execution and independent innovation.

IV. Creating Enduring Value through the Power of Symbiosis

Alone we rise with difficulty; together we march with ease. Oriental Yuhong’s three decades of deeply rooted experience demonstrate: The depth of commercial conviction determines the breadth of strategic frontiers, while the purity of contractual integrity measures the height of value creation. Through the ecosystem architecture of the "Manufacturer-Partner Value Community," Oriental Yuhong will shape industrial trust chains via end-to-end value delivery systems, dismantle market boundaries with multi-category synergy matrices, and penetrate urban-rural market barriers using digital service networks. When strategic resolve and channel centripetal force resonate in unison, they unleash an earthshaking momentum capable of rewriting industry paradigms.

1. Partnering with Time: Eternal Radiance Through Temporal Refinement

Amidst commercial currents chasing overnight success narratives, Oriental Yuhong partners measure success in annual cycles, embodying long-term value creation. Xie Qihe combined decade-honed multi-category synergies with agile execution capabilities to shatter growth ceilings, validating the civil construction partnership model through 2024 eight-figure achievements; Zhu Qingsong, through relentless evolution across ten years of collaboration, achieved breakthrough eight-figure performance this year; Jiang Daoqing anchored his million-dollar milestone in categorical diversification and steadfast commitment; Chen Quanzhong decoded "manufacturer-partner symbiosis" through decade-long battlefield immersion culminating in eight-figure transcendence; Wu Songhui transformed from greenhorn explorer to industry benchmark through ten-year strategic cultivation; Hou Baoshun anchored in grassroots markets conquered seven-figure thresholds. These trailblazers redefine success not through transient wins but as mountaineers etching Oriental Yuhong's value into temporal bedrock, their perseverance proving true commercial sparks ultimately crystallize into the eternal flame of cyclical transcendence.

2. Eternal Value Covenant: Bonds Deeper Than Blood

The pinnacle of commercial civilization resides in forging destiny covenants that transcend transactional interests, binding entities beyond the shallow ties of profit. Oriental Yuhong and its partners have crafted an ecological pact rooted in shared values—an unbreakable integration of manufacturer and partner that exhausts all possibilities to reconstruct industrial ethics through radical mutualism. This covenant demands that clients entrust us through uncompromising quality, projects earn acclaim through surgical professionalism, and workers ignite passion through engineered dignity. To manifest this vision, we mobilize in wartime readiness, enacting the "Five Extremes Doctrine": revolutionizing cost-performance through technological leaps, forging unassailable service paradigms, delivering seamless peace-of-mind experiences, prioritizing partner gains over self-interest, and shattering efficiency frontiers with AI transcendence. These are not tactical maneuvers but the razor-edged definition of infinite symbiosis—a covenant where survival cycles dissolve into perpetual light.

Where ambition leads, no distance bars the way; neither mountains nor oceans can contain our march. Standing at the new starting point of our 30th anniversary, Oriental Yuhong is repositioning itself with a global vision and redrawing its strategic blueprint—committed to the dual goals of "securing a spot among the Global Fortune 500 and forging an exceptional enterprise that endures for five centuries." Simultaneously, within the next decade, we are determined to achieve a market penetration target of 100 RMB annual per-capita consumption of Oriental Yuhong Civil Construction products among every Chinese citizen. This is not just the shared vision of all Oriental Yuhong Civil Construction members but also our unshakable duty, mission, and commitment.

Facing the future, let us wield the colossal force of unity to inscribe a radiant chapter in the history of China’s and even the world’s building materials industry. We shall forge the philosophy of "Eternal Symbiosis" into an indelible stellar brand—a mark etched so deeply that even as oceans turn to dust and moss shrouds stone, its unyielding edge will pierce through eternity!