总经理新年寄语2025

Dear SMTS family,

In this year marked by the serpent’s auspicious blessings, I want to extend my warmest wishes to you and your family for a great start to the year ahead.

Reflecting on 2024: A Year of Challenges and Growth

2024 once again highlighted the relentless pace of change in the automotive industry. We witnessed unprecedented shifts—from steep sales drops in joint-venture OEMs to the insolvency of some New Energy OEMs. The era of “survival of the fittest” has taken hold, driven by aggressive price wars that ripple across the entire supply chain. Rapid program development, fluctuating demands, and the need for fast delivery have become the new norm, requiring resilience and adaptability from every stakeholder.

At SMTS, we faced these challenges head-on, guided by our customer-centric approach and the unwavering determination of our team. Thanks to your hard work and perseverance, we achieved steady improvement in all key performance indicators compared to 2023, alongside significant growth in our COEM and NEV segments. This success would not have been possible without your dedication, and we sincerely thank you for standing strong as part of the SMTS family during a challenging year.

Looking Ahead to 2025: Thriving in a Competitive Landscape

As we enter 2025, we anticipate another year of intense competition across the industry, with fiercer price wars and increasing demands for excellence. To remain competitive and thrive, we must stand united and committed to our goals.

Building on our progress, we will continue to focus on value creation and reinforcing our core values. This year, we are also calling on every SMTS member to embrace two critical priorities:

1. Innovation for All (全员创新): Innovation is not just for R&D—it is for everyone. By fostering collaboration across departments and leveraging technologies like AI and digital solutions, we can drive improvements in products, services, and processes. We encourage you to contribute ideas through platforms such as Golden Ideas, the Incubator, and Technology Improvement Projects.

2. Promotion for All (全员销售): Promoting SMTS is a shared responsibility. Every team member, whether in production, service, or support roles, has the power to represent our brand, values, and products. Our customer-centric approach has earned us a reputation as a reliable partner delivering innovative, cost-effective thermal solutions. Let’s strengthen this image by embodying our values and delivering exceptional results in every interaction.

Turning Words Into Action

“Innovation for All, Promotion for All” (全员创新, 全员销售) is not just a slogan—it is a call to action. Innovation is the soul of our future, and sales are the lifeblood of our survival. By embracing these principles together, we can drive sustainable progress and unlock new opportunities for growth. Let’s approach this year with passion, purpose, and unity to create the next chapter in SMTS’s journey.

Embracing Change and Building the Future

As we’ve often said, the only constant is change. To succeed, we must face change with courage and adaptability. Last year, we celebrated our 20th anniversary—a testament to the resilience and dedication of our team. Now, let’s set our sights on the next 20 years as we continue to shape the future of the automotive industry.

Thank you once again for your unwavering commitment and support. Wishing you and your loved ones a happy, healthy, and prosperous Year of the Snake!

Sincerely,

Larry Phua

On behalf of the SMTS management team

28th January 2025.